This year Akshaya Tritiyai fell on 27th April. Akshya means without diminishing- hence bring in Aishwaryam home which remains undiminished. Thus goes the significance.
This concept was once the pracitise of those section of the society who believed in astrology which says bring in at least one gram of gold to have prosperity throughout the year.
Now the bug has spread deep and wide and people await the d'day to come and rush to jewellery shops.
However this year the astrologers strongly advocated to bring home diamond or platinum or even silver( white metal).
But, no the yellow metal has all the everlasting charm and there was rush for gold jewellery as usual.
Some of the offers the jewellers had announced on that day in newspapers are given for interesting reading.
Rs. 400/- less with gift vouchers : Service charge 1.5% less for credit cards & Vat 1% less for cash purchases.
Rs. 640/- less per sovereign: Shop open from 6.00 a.m to 11 p.m.
Free gold coin for every purchase worth 15000/-
Rs. 45 less on one gram and no making charges on plain gold jewellery.
For the purchase of gold coin equal weight of silver coin free.
Rs. 55/- less on gram of gold: no making charges for gold jewellery: 7.5% discount on diamonds.
Pre-booking of gold in advance to avail the lower rate among the two rates on Akshaya Tritiyai day.
25% less on making charges and 10% discount on diamond.
T.Nagar and Mylapore, the gold jewellery hubs of south Chennai wore a festive look on the day. The pictures below speak of the festivity.
This year Public Sector Banks have introduced Gold ETF - Exchange Traded Funds as an open ended Mutual Fund Scheme which invest in standard gold bullion. This security can be traded in the market as any other scrip. The banks call this as the intelligent way to trade in the purest
form of wealth.
form of wealth.
All said and done this Yellow metal has its own charm and popularity. People, from time immemorial, feel Gold is the safest investment whatever be the season or rate.
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